12 Creative Recruitment Campaign Ideas To Inspire You

A fantastic recruitment project idea can significantly improve a brand name’s attractiveness in the skill market. And the bright side is that it does not always require an insane spending plan!

Now is the time to inject some imagination and enjoyable into your recruitment projects and shock those dull, overused recruitment strategies that usually start with publishing on job boards (boring).

When your skill team begins creating original, engaging project concepts that tie into and strengthen your total recruitment method, you’ll quickly find how to draw in the very best and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment campaigns are everything about developing enjoyable and engaging ways to draw in excellent prospects to your brand and make a larger effect on applicants.

Examples consist of recruitment by means of a dating app, using a mysterious code to break, hosting meet-ups, or enlisting the aid of an immersive virtual tour.

– You can establish creative ideas for your recruitment project by assessing the problems your talent team has now, researching how other business hook candidates, or conceptualizing brand-new concepts with your team.

– Three examples of organizations thinking outside package consist of IKEA’s 3D-printed meatball campaign, Volvo’s S90 model lorry that interviews its own specialists, and an actually enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t miss out on that one, so keep reading).

– After launching your campaign, create skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill group can pick from our library of over 150 test templates to enhance and automate your employing process.

What is an imaginative recruitment campaign?

Recruiters or talent acquisition groups that use initial recruitment campaign ideas, such as video games, crack-the-code tests, AI recruitment bots, or video material, link straight with the hearts and minds of their target audience.

How do you know if your company is utilizing innovative concepts in your method?

Well, has the talent group been using the very same recruitment marketing approach for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the very same traditional strategies that everybody else uses, there’s no method your brand will stand apart in the crowd.

When business engage with prospects in a thoughtful, impactful way with their recruitment marketing, they’re more likely to attract the competent people they’re searching for. Now, here’s how your team can begin doing things in a different way.

How do companies consider imaginative recruitment campaigns?

It’s not too complex. Let’s walk through the actions for producing effective, original recruitment marketing.

Step 1: Identify your team’s greatest blockers in getting top talent.

Step 2: Next, brainstorm ideas or strategies to get rid of those obstacles. Here are some tips:

– Get inspiration from other companies currently considering of package.
– Put yourself in the shoes of your target audience and think about ways to interact with them in a design and tone that will appeal to them, such as an animated video.
– Connect to colleagues to gather concepts from a diverse group.
– Consider what your business values extremely in its existing employees.

Step 3: Bring all your ideas together and develop your recruitment project technique, including the channels you’ll use to publish it, such as social media and your professions site.

Step 4: Review your campaign cost and ensure you have the budget plan you require, or change your strategy accordingly (keeping in the good things your target audience likes).

Step 5: Launch your project and hope your job advert and other project elements get widespread nationwide, global, (and even viral!) attention.

Do we need to contract out specialized parts of our recruitment projects?

Possibly. We know that not all business have the resources to pull off every aspect of an innovative project in-house. In that case, you might need to contract out specific elements to an agency, such as:

– Designing social media or other digital ads
– Creating a video (that doesn’t look like your nephew took your cellphone).
– Creating a complex video game or unpopular formula as a recruitment test

Ok, now for the enjoyable stuff.

To help you win on this new course, we’ve pulled together some truly ingenious recruiting concepts below. Companies that created some initial or innovative attention grabbers to attract terrific prospects.

12 innovative and motivating recruiting campaign examples

Let’s face it, many organizations require a recruitment process remodeling. Especially if they wish to attract young, qualified prospects (and the business’s employer brand name is as interesting them as a 1970s film).

The following companies (the majority of which you’ve likely heard of) likewise required some fresh ideas for their recruitment marketing to jazz up their outdated image-and they all prospered.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting enough numbers of junior staff for white-collar offices.
Recruitment technique: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, advertisements, referrals.
Their most initial campaign concept was certainly their US zombie recruitment video-a Strolling Dead-themed recruitment ad that ran throughout the program’s season ending. It might not have included at any huge international advertising festival, but it sure got people talking. Which’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for dangerous professions like the army is ending up being harder.
Recruitment strategy: Using pop-culture recommendations to draw in a vast array of ‘profiles’.
Tactics: TV adverts, employment social media, and other online platforms.
This campaign is special since it uses the concepts of good marketing or copywriting by interesting what is necessary to its specific target audience-communicating about their values and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is currently highly undervalued and is also experiencing a fast boost in demand post-pandemic.
Recruitment technique: Using emotional and aspirational messaging to bring in people whose worths align with the business’s function.
Tactics: Ad campaign across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a job that is typically exceptionally under-appreciated absolutely requires some additional innovative juice. Home Instead decided to employ the services of an expert company for this project to refresh their brand and hook exactly the right type of people.

The firm produced extremely emotive recruiting videos for this niche industry, which 100% struck the mark with their “can’t assist however care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession location, and filling tech and digital tasks was a difficult job.
Recruitment method: Using a significant technology trend to join the discussion and improve their awareness in the tech skill circles.
Tactics: A speculative recruitment campaign using 3D-printed meatballs.
Now, this is a genuinely original campaign run by the Swedish furnishings manufacturer IKEA. To draw in skill that considers of the box, they invited possible candidates for an interview over a dish of meatballs.

But not their traditional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor shortages in hospitality post-Covid.
Recruitment technique: Targeting unemployed, employment underemployed, and ready-to-work prospects wanting to start their careers in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertising campaign covering social networks, digital screen advertisements, radio, and press coverage.
These guys are helping to fill a major pandemic-driven employment gap. In the US alone, employment the Bureau of Labor Statistics shared this mind-blowing figure:

The market has restored 6.9 million jobs since April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their campaign makes potential newcomers knowledgeable about the large array of benefits offered with a career in hospitality and uses reviews from current workers to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, employment which, in this case, indicated trying to bring in 1,000 new workers over 12 months.
Recruitment method: Doubledown on promoting the ‘work from anywhere’ policy to attract tech skills who want to work remotely.
Tactics: A physical recruitment drive in a branded Van

This one’s definitely another imaginative recruitment campaign that the software business, Atlassian, launched recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment trip.

Their novel concept aligned well with their work-from-home policy that they were also ‘driving home’. And hopefully, their innovative thinking has actually assisted them meet their Australian and international consumption objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment process and lack of gender variety.
Recruitment method: Building a transgender and gender-diverse skill swimming pool.
Tactics: process

This project hit at the heart of the continuous concern of gender equality in mining. Global mining giant BHP recently ran a successful, global-first (for BHP) initiative to assist lower employing biases by refreshing their outdated recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying crew scarcities post-Covid
Recruitment technique: Targeting an extremely specific talent section – empty nesters and over-45’s.
Tactics: Marketing campaign

Now, this is another project that’s thinking out of package. After discovering an interesting market insight that “around 78% of British moms and dads aged 45 and over want to take on a brand-new obstacle once their children fly the nest”, EasyJet crafted a recruitment project targeting this specific skill swimming pool.

Filling the team shortages with candidates who are over 45, whose kids have actually finally flown the nest, and who are now looking for a new career experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment technique: Grabbing audience attention at a prominent international motor program and developing the brand name as an emerging center for automotive software engineering.
Tactics: Event PR

Now that’s turning your typical recruitment campaign technique on its head for employment sure! The team integrated AI into the cars and truck’s pedestrian speech innovation and car link system to check the social and technical abilities of those who hopped in for employment an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive candidates.
Recruitment method: Using an innovative, gamified method to engage passive prospects & providing a totally free gift.
Tactics: Skills test was promoted on social networks platforms

Our sister business, Toggl Track, wished to hire an SEO manager and idea of a fun campaign that ‘d be a win-win situation for all. We created an abilities test obstacle and advertised it throughout social networks, offering a free t-shirt to candidates who achieved high scores.

Reaching passive candidates while spreading out the word about our brand name to other talented employees worldwide-it doesn’t improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to draw in Millennials and Gen-Zers.
Recruitment method: Activating a brand-new disruptive employer brand name to bring in graduates.
Tactics: Campus recruitment with an experiential VR tour, careers page overhaul, video series, redeveloping all in-store and school recruiting visual assets

Walmart’s massive skill acquisition campaign was developed by Nexus and helped provide the brand a much-needed facelift (because the seller might not have actually been top of lots of candidates’ preferred company lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign trying to accomplish?

Problem: Attracting young employees in the middle of a labor shortage.
Recruitment technique: Taking advantage of a growing interest among youths in home restoration and crafting an engaging value proposal to set themselves apart from other employers.
Tactics: An exhibit, The Hall of Fail, that provides renovation stops working recreated as works of art, out-of-home, web, and employment social media content

Intending to recruit some 5,000 individuals in a year amidst remarkable labor shortages, Lowe’s Canada was facing the monumental challenge of attracting younger employees. Partnering with an imaginative company, the brand developed a recruitment campaign focusing on opportunities for development and learning within its network.

They have likewise found that 88% of Gen Z trainees wish to work for employers who provide them access to training and growth chances.

Training is a top priority for us, so we make sure to provide comprehensive training to everyone who joins our groups. Operating in among our stores is an excellent opportunity for individuals to acquire understanding that will benefit them all their lives.

Inspired by this insight, the brand launched a campaign and exhibition that constructs on the desire to discover by revealing compelling examples of renovation failures that young people can prevent by working and learning at one of the brand’s stores. Each of the displays had a QR code for applying directly for the numerous employment opportunities.

Thinking about your next original recruitment project technique?

We hope this list has actually got you buzzing about your next recruitment campaign and how you can match those ingenious business to approach candidates.

Whatever the function, from grabbing up the best engineers to roping worldwide’s biggest salespersons, your recruitment marketing efforts are sure to hit their hearts and minds if you use your imagination!

One simple way to add shimmer to your next recruitment project while making it fun and engaging for you and potential applicants is to begin with skills tests. And, no, you do not need to develop tests from scratch. Our test library is overflowing with role-specific questions established by the specialists.

Say bye-bye to inappropriate candidates and the hours wasted screening CVs. Create a complimentary Toggl Hire account today to see just how simple, enjoyable, and reasonable hiring can be.

Juste loves investigating through writing. A copywriter by trade, she invested the last 10 years in startups, informing stories and building marketing teams. She operates at Toggl Hire and discusses how organizations can hire really terrific individuals.